Outdoor events, from local fairs to county shows, offer a fantastic opportunity for businesses to connect with customers, showcase products, and increase brand awareness. With hundreds of events across the UK, securing a pitch is just the first step—the real success lies in careful planning and execution.
Here’s how to make the most of your time and pitch fee to ensure the best return on investment.
1. Plan early—the event will be here before you know it
Once you've booked your pitch, start planning immediately. Popular events like Honiton Show, the Royal Cornwall Show, or the Devon County Show attract thousands of visitors, meaning competition for attention is fierce.
✔️ Set clear objectives – Are you there to generate leads, sell products, or raise brand awareness? Define your goals early.
✔️ Logistics and layout – Check what’s included with your pitch (power, Wi-Fi, signage) and plan your stand accordingly.
✔️ Stock and supplies – If selling products, ensure you have enough stock and a clear pricing strategy.
2. Make your stand unmissable
At busy outdoor events, a well-designed stand makes all the difference.
✔️ Branding matters – Use eye-catching banners, flags, and branded clothing to make your team easily recognisable.
✔️ Interactive elements – Competitions, product demos, and giveaways attract foot traffic.
✔️ Shelter and seating – A gazebo or branded tent provides shade, and seating encourages visitors to stay longer.
3. Engage, don’t just sell
Attendees don’t want a hard sell—they want an experience.
✔️ Have a hook – Offer a show-exclusive discount, free samples, or a fun competition.
✔️ Train your team – Ensure staff are friendly, knowledgeable, and ready to answer questions.
✔️ Collect leads – Use QR codes, digital sign-ups, or business card drops to capture customer details.
4. Use social media to boost foot traffic
Promote your attendance before, during, and after the event.
✔️ Pre-event teasers – Announce your attendance, share behind-the-scenes prep, and create a buzz.
✔️ Live updates – Post photos, offer live discounts, and encourage visitors to tag your stand.
✔️ Post-event follow-ups – Thank visitors, share event highlights, and reach out to potential leads.
5. Evaluate and improve for next time
After the event, review what worked and what didn’t.
✔️ Track sales and leads – Compare results against your objectives.
✔️ Gather feedback – Ask customers and staff for insights on improvements.
✔️ Book early for next year – Prime spots go fast, so secure yours early.
Outdoor events are a valuable marketing opportunity, but success depends on early planning, strong branding, and engaging visitors effectively. With the right strategy, your business can stand out, generate sales, and leave a lasting impression.
Get in touch with our team...the sooner you start the better.
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