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Katie Thomson
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Owner, Marketing Consultant
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Join date: Jul 19, 2023
Posts (17)
May 9, 2025 ∙ 3 min
Dark social: why your CRM is only showing the tip of the iceberg
Despite the slightly ominous name, dark social isn’t secretive or underhand. The “dark” part simply means these interactions happen out of sight
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Apr 19, 2025 ∙ 2 min
Why event follow-up is just as important as the event itself
Hosting a seminar, workshop, or networking event takes significant effort. From planning the content and logistics to engaging with...
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Apr 16, 2025 ∙ 2 min
Cookie cutter marketing: Why jumping on every trend can hurt your brand
Recently, social media feeds have been flooded with the same post — the infamous ChatGPT Doll. What started as a quirky, engaging trend...
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