Marketing has changed enormously in recent years (and even months). Strategies that worked five years ago might barely make a dent today. But what does "marketing that delivers" actually look like now? Strategy that starts with purpose The days of posting for the sake of posting are long gone. Today, strong marketing starts with clear goals and real audience insight. Want to generate leads? Raise brand awareness? Build a community? Each goal needs its own strategy, and that m

Ever landed on a website or scroll past an Instagram profile and thought, "That doesn’t feel real"? That’s the trap of branding gone robotic. So let’s talk about authenticity and how to build a brand that feels just like you. Start with real values Your business isn’t just what you sell or what service you provide. It’s why  you do it. What gets you out of bed? Maybe it’s a passion for sustainability, or a love of problem‑solving, or simply helping others feel more confident.

Events take a lot of planning and energy to pull off, so it’s important to make the most of them. The good news is that their value...

1. Is the venue accessible for all guests? Location matters, not just where the venue is, but how easy it is to get there. Is it near...

We’re pleased to share that Katie Thomson Marketing will be attending Building Brands in Bristol  this September. We’ll be there with a...

1. Define Your Goals What do you want to achieve with your social media content? Whether it’s growing your followers, increasing website...

With so many trending national and niche days popping up, it can feel like a missed opportunity not to join in. But using every single one or ones that may not be relevant to your business isn’t the answer. To stay authentic, it’s important to choose days that genuinely reflect your brand and what you stand for, so your content feels intentional, not forced. How using the right content days can boost engagement and create loyal customers... Using national holidays and special

Instagram is rolling out significant updates on July 10th, 2025, and these changes will directly affect how businesses engage with their...

Instagram is one of the most powerful tools available to venues and event businesses. It’s where couples get inspired, event planners...

As your business grows and evolves, your brand should grow with it. But in the day-to-day of running a service business, it’s easy for...

Social media is a powerful tool for service-based businesses—but only if it’s used with the right intent and approach. While it's...

When it comes to selling a product, it’s easy for people to understand what they’re getting. They can hold it, try it out, see how it...

When it comes to marketing, there’s a clear difference between promoting a product and promoting a service. With a product, the benefits...

Why is it called ‘dark’ social? Despite the slightly ominous name, dark social  isn’t secretive or underhand. The “dark” part simply...

Hosting a seminar, workshop, or networking event takes significant effort. From planning the content and logistics to engaging with...

Recently, social media feeds have been flooded with the same post — the infamous ChatGPT Doll. What started as a quirky, engaging trend...

EGC involves your team sharing their work experiences, knowledge and content on their own social channels. From LinkedIn posts about...

When people hear “seasonal marketing,” their minds often jump straight to Christmas. And understandably so - December is a major time for...

Social media is a key part of any marketing strategy, but with so many platforms available, it can be difficult to decide where to focus...

Artificial Intelligence (AI) is transforming the way businesses approach social media marketing. With AI-driven tools becoming more...