Events take a lot of planning and energy to pull off, so it’s important to make the most of them. The good news is that their value...

1. Is the venue accessible for all guests? Location matters, not just where the venue is, but how easy it is to get there. Is it near...

We’re pleased to share that Katie Thomson Marketing will be attending Building Brands in Bristol  this September. We’ll be there with a...

1. Define Your Goals What do you want to achieve with your social media content? Whether it’s growing your followers, increasing website...

With so many trending national and niche days popping up, it can feel like a missed opportunity not to join in. But using every single...

Instagram is rolling out significant updates on July 10th, 2025, and these changes will directly affect how businesses engage with their...

Instagram is one of the most powerful tools available to venues and event businesses. It’s where couples get inspired, event planners...

As your business grows and evolves, your brand should grow with it. But in the day-to-day of running a service business, it’s easy for...

Social media is a powerful tool for service-based businesses—but only if it’s used with the right intent and approach. While it's...

When it comes to selling a product, it’s easy for people to understand what they’re getting. They can hold it, try it out, see how it...

When it comes to marketing, there’s a clear difference between promoting a product and promoting a service. With a product, the benefits...

Why is it called ‘dark’ social? Despite the slightly ominous name, dark social  isn’t secretive or underhand. The “dark” part simply...

Hosting a seminar, workshop, or networking event takes significant effort. From planning the content and logistics to engaging with...

Recently, social media feeds have been flooded with the same post — the infamous ChatGPT Doll. What started as a quirky, engaging trend...

EGC involves your team sharing their work experiences, knowledge and content on their own social channels. From LinkedIn posts about...

When people hear “seasonal marketing,” their minds often jump straight to Christmas. And understandably so - December is a major time for...

Social media is a key part of any marketing strategy, but with so many platforms available, it can be difficult to decide where to focus...

Artificial Intelligence (AI) is transforming the way businesses approach social media marketing. With AI-driven tools becoming more...

The landscape of social media is continuously evolving, with new trends shaping the way businesses engage with their audiences. For...

In today's digital landscape, having a strong social media presence is crucial for businesses looking to engage with their audience,...