Social Media

There’s a lot of content out there that feels like it was written just to tick a box. We’ve all come across blog posts that promise insight but deliver vague generalities, empty advice, or worse, irrelevant fluff. These "filler" posts might keep your website active, but they don’t build relationships. They don’t earn trust, and they certainly don’t drive results. Filler content vs. valuable content What is the difference? Filler content is usually created under pressure: a lo

1. Define Your Goals What do you want to achieve with your social media content? Whether it’s growing your followers, increasing website traffic, or promoting a product, knowing your goals is the first step. Example Goals: Increase engagement by 20% in the next month. Drive traffic to your online store using Instagram. Launch a new product with a Facebook campaign. 2. Choose Your Platforms You don’t need to be everywhere—focus on the platforms that matter most for your busine

With so many trending national and niche days popping up, it can feel like a missed opportunity not to join in. But using every single one or ones that may not be relevant to your business isn’t the answer. To stay authentic, it’s important to choose days that genuinely reflect your brand and what you stand for, so your content feels intentional, not forced. How using the right content days can boost engagement and create loyal customers... Using national holidays and special

Instagram is rolling out significant updates on July 10th, 2025, and these changes will directly affect how businesses engage with their audience. Here’s a quick rundown of the key impacts and what businesses should do to stay ahead: 1. Changes to the Instagram Algorithm Instagram’s algorithm will now prioritize personalised content based on user behaviour, making it even more important to produce content that resonates with your specific audience. What businesses need to do:

Instagram is one of the most powerful tools available to venues and event businesses. It’s where couples get inspired, event planners...

Social media is a powerful tool for service-based businesses—but only if it’s used with the right intent and approach. While it's tempting to focus on promotions and quick wins, this can often backfire if you're not careful. Here are three of the most common social media mistakes we see—and what to do instead to build trust, engagement, and results. 1. Only posting sales content It’s easy to fall into the trap of thinking social media is just a platform to promote your servic

Why is it called ‘dark’ social? Despite the slightly ominous name, dark social  isn’t secretive or underhand. The “dark” part simply...

Recently, social media feeds have been flooded with the same post — the infamous ChatGPT Doll. What started as a quirky, engaging trend...

EGC involves your team sharing their work experiences, knowledge and content on their own social channels. From LinkedIn posts about...

Social media is a key part of any marketing strategy, but with so many platforms available, it can be difficult to decide where to focus...

Artificial Intelligence (AI) is transforming the way businesses approach social media marketing. With AI-driven tools becoming more...

The landscape of social media is continuously evolving, with new trends shaping the way businesses engage with their audiences. For...

In today's digital landscape, having a strong social media presence is crucial for businesses looking to engage with their audience,...

1. Match the festive mood B2C: Spark Emotion Tap into festive feelings like nostalgia, joy, and giving. Use relatable visuals, heartfelt...

In today's digital age, a robust social media presence is more than just a trend—it's a strategic must have for businesses looking to...

As a business owner or professional, you will have heard of LinkedIn, the world's largest professional networking site. But have you...

Copywriting is a valuable tool that every business should utilise. It involves creating compelling content that not only grabs the...