As a business owner or professional, you will have heard of LinkedIn, the world's largest professional networking site. But have you considered utilising it to its full potential for your B2B business?
LinkedIn is designed to help people make business connections, share industry experiences, and find jobs. It is one of the only social platforms which focuses on the people behind the business, more than the product or service it offers.
If you haven't already, creating both a personal profile and a business profile on LinkedIn is the first step. Your personal profile should showcase your experience, knowledge, and connections, while your business profile should feature your brand and company's products or services.
One of the main benefits of LinkedIn is its professional network. You can grow a network far quicker than you can by networking in person. This network provides opportunities for businesses to connect with other professionals, potential clients, and potential employees.
Companies should also create a LinkedIn company page which features their company's products or services. This will increase exposure for your company because there is one more location on the web where potential suppliers, employees, and distributors can find out about your product or service. Additionally, listing your company will vastly improve traffic to your website by allowing you to place a link to your site on your profile or company page.
No matter what your company is, it can always increase its credibility. LinkedIn offers a great opportunity to receive recommendations from past employees, clients, and other professionals. These recommendations can help increase your business's credibility and attract new business.
LinkedIn profiles are also highly authoritative within Google, meaning they have a positive impact on your search engine optimisation (SEO). This high-quality link from your LinkedIn profile to your website will likely help you reach higher in results pages on Google.
If you put out relevant, high-quality content within LinkedIn, you may become a thought leader figure and gain authority in communities within your sector. People are turning to LinkedIn to find and share quality content that is perceived as honest and valuable.
As a B2B business, using LinkedIn effectively can provide you with a competitive advantage. It is a valuable resource for all businesses, no matter your size or industry. Effectively managing social media pages can be a daunting task, that's where we come in. Our team can help you manage your social media pages efficiently and professionally, so you can focus on running your business.