DIGITAL MARKETING
Get found.
Be seen.
Boost your business's digital marketing strategy with the help of our team of experts. Through data collection, website audits, optimised Google accounts, and SEO strategy specific to your industry we are able to enhance your online presence and visibility which in turn will increase website traffic and generate leads. Our detailed recommendations are backed by detailed data analysis allowing you to make informed choices.
SEO is not something you "do" anymore, it's what happens when you do everything right
One of the main challenges faced by businesses today is the ever changing digital marketing. Our team specialises in creating reports with meaningful visual insights from linked data sets. Without data to back up changes to your marketing strategy or tracking to see if it's going as planned, any changes may be futile. That's why we gather data from various sources, including Google Analytics, social media, Google Console, Google Ads, website audits, and your own raw data, and create reports based on that data to help you make informed decisions.
WEBSITE AUDIT
At the forefront of our strategy is effective website audits, it is a fundamental component for any business to improve its online presence or maintain its current position. We use software such as SEM Rush, Google Analytics and Google Console to analyse the website, assessing its performance and identifying areas for improvement in usability, search engine optimisation (SEO), and other key performance indicators. Additionally, we use manual checks, crawling tools and data analysis to look into page titles, meta descriptions, broken links, images, and formatting to create recommendations suggested to help improve both the user experience and the traffic to the website.
Our audit process focuses on the user experience, journey to conversions, usability, identifying missed opportunities, as well as competitor analysis. We can tailor the audit depending on the industry, the complexity of the website, and any marketing objectives.
GOOGLE BUSINESS PAGE
Google My Business or Local search is another significant element of our digital marketing strategy. Appearing in local search results and on Google Maps helps you in reaching potential customers in your area. Optimising your Google My Business account is essential for you to achieve this, it requires looking at the service area, services provided, and reviews. We help you boost your website's local ranking via the map, creating a strong online presence that builds trust with potential customers. This is especially relevant if you have a physical shop where you can showcase your brand.
SEO
Our SEO services aim to provide long-term solutions that increase the website's organic visibility to potential customers through search engines. SEO is crucial as 81% of all Google searchers click on the organic results, and it ensures that your business is visible when potential customers search on Google. We create an effective SEO strategy with the following components: SEO audit, keyword research, content optimisation and creation, on-page and technical SEO.
An effective SEO strategy will help in increasing website traffic through organic search, creating leads cost-effectively, and establishing trust and credibility. It also reinforces a focus on the user experience, improves brand awareness, and benefits other marketing initiatives. As a small agency, being recently recognised in the South West Prestige awards and winning the SEO Specialist of the Year was a tremendous achievement for us. We have witnessed the impact that an effective SEO strategy can have on increasing online visibility and reaching new audiences organically for our clients.
KEYWORD RESEARCH
Do you know what your customers are searching for? SEO keyword research involves identifying the specific words and phrases that potential customers are using to search for products or services online. This process is essential for businesses that want to improve their online visibility and attract more traffic to their websites. By conducting thorough SEO keyword research, businesses can gain a deeper understanding of their customers' needs and preferences, and tailor their marketing strategies accordingly. In today's highly competitive online market, businesses cannot afford to overlook the importance of SEO keyword research. It should be an integral part of any successful digital marketing campaign.
Our digital marketing offers a range of services that focus on improving your business's online presence and visibility. We collect data, create detailed reports, perform website audits, optimise your Google accounts, and offer SEO solutions that will help increase website traffic, create leads, establish credibility, and improve the user experience.
