What Instagram’s July 10th Update Means for Your Business

Instagram is rolling out significant updates on July 10th, 2025, and these changes will directly affect how businesses engage with their audience. Here’s a quick rundown of the key impacts and what businesses should do to stay ahead:

1. Changes to the Instagram Algorithm

Instagram’s algorithm will now prioritize personalised content based on user behaviour, making it even more important to produce content that resonates with your specific audience.

What businesses need to do:

• Focus on creating relevant, engaging content that sparks conversation and interaction.

• Leverage user data to better understand your audience’s preferences and post accordingly.

  
  

2. Increased Focus on AI and Automation

AI will play a bigger role in content discovery, influencing what appears on users' feeds. This could lead to a reduction in organic reach if your content doesn’t match what the algorithm considers valuable.

What businesses need to do:

• Use AI-powered tools to optimise your content for better engagement.

• Stay on top of Instagram’s insights to adjust your approach based on performance.

  
  

3. Changes to Search and Visibility

Instagram is rolling out better search functionalities. More of your Instagram content could show up in Google search results, increasing your potential reach.

What businesses need to do:

• Optimise your captions, hashtags, and alt-texts for SEO to enhance visibility in both Instagram and Google search.

• Make sure your profile is complete and up to date to improve discoverability.

  
  

4. Enhanced Shopping Features

Instagram’s shop feature will be expanded, allowing for a smoother, more seamless shopping experience directly from the app.

What businesses need to do:

• Ensure your Instagram Shop is properly set up with detailed product descriptions and high-quality images.

• Use shoppable tags in posts and stories to make it easier for followers to buy directly from you.

  
  

5. Push for Authenticity and Ethical Content

Instagram is emphasising authentic, real content over overly polished posts. Users are looking for brands that are transparent and genuine.

What businesses need to do:

• Focus on authentic storytelling and behind-the-scenes content.

• Be transparent about your products and practices to build trust with your audience.

  
  

Takeaways:

With these updates, Instagram is pushing for more personalisation, visibility, and authentic engagement. Businesses need to adapt quickly by optimising their content for search, embracing authenticity, and staying on top of algorithm shifts to maintain a strong presence on the platform.