Business Strategy

We’re pleased to share that Katie Thomson Marketing will be attending Building Brands in Bristol  this September. We’ll be there with a...

Instagram is one of the most powerful tools available to venues and event businesses. It’s where couples get inspired, event planners...

As your business grows and evolves, your brand should grow with it. But in the day-to-day of running a service business, it’s easy for...

When it comes to selling a product, it’s easy for people to understand what they’re getting. They can hold it, try it out, see how it...

When it comes to marketing, there’s a clear difference between promoting a product and promoting a service. With a product, the benefits...

When people hear “seasonal marketing,” their minds often jump straight to Christmas. And understandably so - December is a major time for...

A vital element of running any business is understanding your target audience. Without a deep understanding of who you are speaking to,...

In today’s crowded marketplace, branding is more than just a logo or a catchy slogan—it’s the essence of your business. Strong branding...

As we approach the end of the year, some businesses experience a natural slowdown. Q4 may be quieter in particular sectors, making this...

What is local SEO?  Local SEO, or Local Search Engine Optimisation, is a digital marketing strategy aimed at improving a business's...

In the ever-evolving landscape of marketing, the significance of seasonal campaigns remains unparalleled. From the joyful buzz of the...

As a business owner or professional, you will have heard of LinkedIn, the world's largest professional networking site. But have you...

SEO stands for Search Engine Optimisation and is effectively the process of improving a websites visibility on search engines like Google...