Business Strategy

We live in a world of emails, video calls, social media and automation. Digital marketing has made it easier than ever to "connect". However, in person connection, still plays a vital role in building trust, credibility and long-term relationships, especially for service-based businesses. Digital Connects. Face-to-Face Builds Confidence. Online channels are brilliant for visibility and consistency. But when it comes to belief, buy-in and human trust, in-person interaction oft

At Building Brands, we asked a simple question: "If you could buy yourself one extra hour a week, how would you spend it?" The answers came quickly and very few were about business. People talked about: Getting out for a walk or exercise Spending more time with family Catching up with friends Switching off properly Or, quite honestly, just getting more sleep What struck us wasn’t just how varied the answers were, it was how little time people felt they had for themselves. And

You can’t unbox expertise. You can’t photograph reassurance. And you can’t place trust neatly in a package. People: The Humans Behind the Service When someone buys a service, they’re buying into a relationship. People want to know who they’ll be working with, who’s behind the decisions, and whether they can trust them to deliver. This doesn’t mean personal oversharing , it simply means being visible and approachable. Introducing your team, sharing your expertise, and showing

Marketing has changed enormously in recent years (and even months). Strategies that worked five years ago might barely make a dent today. But what does "marketing that delivers" actually look like now? Strategy that starts with purpose The days of posting for the sake of posting are long gone. Today, strong marketing starts with clear goals and real audience insight. Want to generate leads? Raise brand awareness? Build a community? Each goal needs its own strategy, and that m

Ever landed on a website or scroll past an Instagram profile and thought, "That doesn’t feel real"? That’s the trap of branding gone robotic. So let’s talk about authenticity and how to build a brand that feels just like you. Start with real values Your business isn’t just what you sell or what service you provide. It’s why  you do it. What gets you out of bed? Maybe it’s a passion for sustainability, or a love of problem‑solving, or simply helping others feel more confident.

We’re pleased to share that Katie Thomson Marketing will be attending Building Brands in Bristol  this September. We’ll be there with a stand, joining a fantastic line-up of creatives, strategists, and brand specialists for a day dedicated to exploring the future of branding. From insightful talks to valuable networking opportunities, events like these are key to staying inspired and connected in an ever-evolving industry. If you’re attending, we’d love for you to stop by and

Instagram is one of the most powerful tools available to venues and event businesses. It’s where couples get inspired, event planners...

As your business grows and evolves, your brand should grow with it. But in the day-to-day of running a service business, it’s easy for branding to take a back seat. Over time, subtle misalignments can start to affect how you’re perceived—by clients, prospects, and even your own team. In this article, we’ll outline the key signs that it might be time to consider a brand refresh and provide a practical, downloadable checklist to help you evaluate your current brand with confide

When it comes to selling a product, it’s easy for people to understand what they’re getting. They can hold it, try it out, see how it works. But selling a service? That’s a whole different story. You can’t touch it, taste it, or test it in the same way. And that’s exactly why case studies are such a powerful marketing tool for service-based businesses. Why case studies work A good case study is like pulling back the curtain on your business. It gives potential clients a bird’

When it comes to marketing, there’s a clear difference between promoting a product and promoting a service. With a product, the benefits...

When people hear “seasonal marketing,” their minds often jump straight to Christmas. And understandably so - December is a major time for...

A vital element of running any business is understanding your target audience. Without a deep understanding of who you are speaking to,...

In today’s crowded marketplace, branding is more than just a logo or a catchy slogan—it’s the essence of your business. Strong branding...

As we approach the end of the year, some businesses experience a natural slowdown. Q4 may be quieter in particular sectors, making this...

What is local SEO?  Local SEO, or Local Search Engine Optimisation, is a digital marketing strategy aimed at improving a business's...

In the ever-evolving landscape of marketing, the significance of seasonal campaigns remains unparalleled. From the joyful buzz of the...

As a business owner or professional, you will have heard of LinkedIn, the world's largest professional networking site. But have you...

SEO stands for Search Engine Optimisation and is effectively the process of improving a websites visibility on search engines like Google...