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Writer's pictureKatie Thomson

Social media: How to create engaging seasonal campaigns

1. Match the festive mood


  • B2C: Spark Emotion

    Tap into festive feelings like nostalgia, joy, and giving. Use relatable visuals, heartfelt messages, and themed giveaways that resonate with individual customers. Short, snappy videos or warm, relatable images can foster that emotional connection.

  • B2B: Focus on reflection & growth

    For B2B, the festive season is about year-end reflection and future planning. Share insights, recap annual achievements, or provide a preview of what’s to come in the new year. Thought leadership posts or engaging infographics work well here.


2. Engage with interactive content


  • Create polls and contests

    Polls, festive trivia, or “caption this” contests encourage audience participation. For B2C, consider interactive giveaways that encourage followers to share seasonal stories or photos. In B2B, offer a downloadable resource as a “gift” to loyal clients.

  • Countdowns & “12 Days” campaign

    Countdowns to Christmas or New Year build anticipation. Share something new each day, like product highlights, tips, or exclusive offers, to keep your audience engaged through the season.



3. Leverage user-generated content (UGC)


  • B2C: Showcase customer experiences

    Encourage followers to post photos using branded hashtags and feature their stories in your posts. This adds a personal touch and fosters community.

  • B2B: Highlight client successes

    Share client case studies or testimonials as a way to thank and celebrate those who’ve contributed to your clients’ success over the past year.


4. Tailor for each platform


  • Instagram & Facebook

    These platforms are ideal for visually rich, festive content. Focus on videos, stories, and carousel ads for B2C, while B2B can use stories to give behind-the-scenes glimpses or seasonal greetings.

  • LinkedIn

    LinkedIn is perfect for B2B festive messaging. Try posting year-end wrap-ups, New Year insights, or thought leadership content that highlights industry trends.


5. End with a strong call-to-action (CTA)


  • B2C CTA: Urgency & exclusivity

    Use time-limited CTAs like “Shop Now” or “Get It Before It’s Gone.” Festive campaigns benefit from urgency, creating an exclusive, seasonal appeal.

  • B2B CTA: Gratitude & planning ahead

    Thank clients for their support and encourage engagement into the new year. CTAs like “Schedule a 2025 Planning Session” or “Start the New Year Strong” are inviting and forward-thinking.


Creating effective seasonal campaigns on social media is all about understanding your audience and the unique tone of the season. By focusing on interactive, emotion-driven content for B2C, or valuable, reflective posts for B2B, your festive campaigns will stand out and resonate with audiences through the festivities and into the new year.


For more help creating an engaging seasonal campaign, get in contact with our team.


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