Marketing has changed enormously in recent years (and even months). Strategies that worked five years ago might barely make a dent today. But what does "marketing that delivers" actually look like now? Strategy that starts with purpose The days of posting for the sake of posting are long gone. Today, strong marketing starts with clear goals and real audience insight. Want to generate leads? Raise brand awareness? Build a community? Each goal needs its own strategy, and that means: Knowing...

Ever landed on a website or scroll past an Instagram profile and thought, "That doesn’t feel real"? That’s the trap of branding gone robotic. So let’s talk about authenticity and how to build a brand that feels just like you. Start with real values Your business isn’t just what you sell or what service you provide. It’s why  you do it. What gets you out of bed? Maybe it’s a passion for sustainability, or a love of problem‑solving, or simply helping others feel more confident. Articulate those...

Outdoor events, from local fairs to county shows, offer a fantastic opportunity for businesses to connect with customers, showcase...