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Visibility to value
The Service Strategy Podcast
Practical marketing insights for service-based businesses ready to turn visibility into measurable growth. We break down what actually works, so you can attract the right clients, build authority, and convert attention into value.
About the Podcast
Marketing a service-based business isn’t just about being seen, it is about being seen by the right people, in the right way, and for the right reasons.
Visibility to Value is designed for business owners and teams who want their marketing to do more than just “tick a box.” Each episode focuses on the strategies, challenges, and opportunities that service-based businesses face when trying to grow—cutting through the noise to focus on what actually drives results.
From positioning and messaging to content, campaigns, and consistency, we share practical insights you can apply directly to your business—without overcomplicating the process.
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What you'll gain
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A clearer understanding of how to turn visibility into real business growth
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Practical, actionable marketing strategies you can implement immediately
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Insight into what works (and what doesn’t) for service-based businesses
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Guidance on positioning your business to attract the right clients
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Ideas to improve consistency, confidence, and clarity in your marketing
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Real-world experiences and lessons from working across multiple industries
Meet the hosts
Katie Thomson
Founder of KT Marketing, Katie brings over 15 years of experience across multiple industries, helping businesses simplify their marketing and focus on what truly drives growth.
Polly Farey
Marketing Executive at KT Marketing, Polly has a passion for engaging storytelling and creating content that delivers results, with hands-on experience across social media and campaign delivery.