Ever landed on a website or scroll past an Instagram profile and thought, "That doesn’t feel real"? That’s the trap of branding gone robotic. So let’s talk about authenticity and how to build a brand that feels just like you. Start with real values Your business isn’t just what you sell or what service you provide. It’s why  you do it. What gets you out of bed? Maybe it’s a passion for sustainability, or a love of problem‑solving, or simply helping others feel more confident.