Stags
Client Overview
Stags is one of the South West's leading property specialists, with more than 150 years of experience across residential, agricultural, commercial, and rural property sectors.
Operating across a wide geographical area and multiple service lines, the business requires a marketing approach that balances consistency, commercial objectives, and local market expertise.
The Brief
Our relationship with Stags has evolved significantly over the years.
When we first began working together, the business had a small in-house marketing function and required support across a wide range of marketing activities. As the internal team grew and developed, our role naturally adapted to meet the changing needs of the business.
Today, we work closely with the Partners, department heads, and marketing team to provide strategic marketing guidance that helps shape the direction of the business. Rather than acting as a traditional outsourced marketing provider, we serve as a trusted advisor and extension of the internal team, providing senior-level expertise, external perspective, and practical support when needed.
Our Approach
Providing senior marketing expertise, strategic direction, and ongoing support to one of the South West's leading property firms.
Our role includes:
Marketing Strategy
Business Strategy
Brand Development
Marketing Consultancy
Team Support & Mentoring
Reporting & Performance Analysis
Website Consultancy
Marketing Training & Guidance
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The Project
Our focus is on ensuring that marketing activity remains aligned with the wider commercial objectives of the business.
Working collaboratively with senior stakeholders, we help develop and refine marketing strategies that support Stags' long-term goals, ensuring that individual campaigns, departmental initiatives, and brand activity all contribute towards a clear and consistent direction.
As an independent strategic partner, we are able to bring fresh thinking, challenge assumptions where appropriate, and provide an objective perspective on opportunities and challenges within the market.
Alongside strategic planning, we provide ongoing support to the in-house marketing team. Acting as a sounding board for ideas, offering guidance on campaigns and communications, and sharing insights gained from working across multiple sectors and businesses.
Over the years, our support has flexed to meet the needs of the business. From providing hands-on marketing assistance and design management during periods of change, to supporting website development projects and brand evolution, we have remained a consistent partner throughout Stags' growth.
The Outcome
By combining strategic oversight with practical marketing expertise, we have helped Stags create a more focused and cohesive approach to marketing across the business.
The result is a stronger alignment between marketing activity and business objectives, clearer strategic direction, and an in-house team that has access to additional senior-level support whenever required.
Our long-standing relationship with Stags demonstrates the value of having an experienced external marketing partner who understands the business, challenges thinking constructively, and helps ensure marketing continues to support the company's long-term success.
