Eakers

Client Overview

Eakers is a long-established local DIY store based in Crediton, serving the Exeter area and surrounding communities.

Offering a wide range of tools, materials and accessories, the business supports professional tradespeople, homeowners and DIY enthusiasts, with a strong focus on accessibility, product range and local service.

The Brief

Eakers approached us to support a refresh of the business, including the development of a new logo and full brand identity.

Alongside this, there was a requirement to update both internal and external signage, and to establish a more consistent and engaging presence across social media.

The brief also included supporting the promotion of offers and new products, as well as assisting with the branding and launch of their new in-store café and developing local advertising to strengthen awareness within the community.

Our Approach

We worked closely with the Eakers team to develop a cohesive and practical approach to both their branding and ongoing marketing activity.

Our role included:

Logo design and full brand development
Design and delivery of internal and external signage
Social media management and content planning
Creation of promotional materials, including leaflets and press adverts
Support with local advertising opportunities

This allowed us to ensure consistency across all touchpoints, from in-store experience to digital presence.

The Project

The project focused on delivering a full brand refresh alongside ongoing marketing support.

We developed a new logo and brand identity for the store, creating a clear and recognisable visual direction that could be applied across signage, printed materials and digital channels.

Alongside this, we manage Eakers’ social media, promoting new products, offers and seasonal activity through a consistent stream of content.

We also designed a leaflet for local distribution across Crediton, helping to increase awareness within the surrounding area, as well as supporting additional local advertising opportunities to reinforce the brand within the community.

We also supported the promotion and branding of their new café, ensuring it aligned with the wider business while establishing its own presence within the store.

The Outcome

Through a considered and consistent approach, Eakers now benefits from a stronger and more cohesive brand presence, both in-store and online.

With updated branding, clear signage, local advertising and regular marketing activity, the business is better positioned to engage its local audience and support continued growth.