Crediton Milling Company
Client Overview
Established in 1964, Crediton Milling Company is a third-generation, family-run animal feed manufacturer based in Devon, supplying cattle, sheep and poultry feed.
With a strong reputation for quality, service and long-standing customer relationships, Crediton Milling has a well-established presence in the agricultural sector.
The Brief
Like many established businesses, Crediton Milling had plenty to communicate, but needed greater clarity around where to focus its marketing efforts and how to differentiate itself in a competitive market.
Alongside this strategic requirement, the internal team needed additional capacity and specialist support to maintain day-to-day marketing activity and deliver campaigns and events.
Our Approach
Over the past three years, Katie Thomson Marketing has worked closely with Crediton Milling's internal team, combining strategic marketing consultancy with practical, hands-on delivery.
A key part of our work has been helping the business identify and articulate its unique selling points (USPs), establish clearer marketing priorities and focus activity around what matters most to its customers.
Alongside this strategic direction, we've provided flexible support across:
Ongoing marketing consultancy and planning
Social media management, including maternity cover
Agricultural show attendance and content creation
Advertising and promotional design
Event branding, including marquee backdrops
Our understanding of agriculture enables us to work collaboratively with the team, translating industry knowledge into relevant, purposeful marketing activity.
The Project
Clearer marketing direction
By establishing Crediton Milling's key USPs and identifying where marketing efforts should be focused, we've helped create a more considered approach to communicating the business's strengths.
Greater internal capacity
Our ongoing support has freed up time within the internal team, enabling them to focus on other business priorities while maintaining marketing activity.
Consistent, joined-up marketing
From digital communications to agricultural events and promotional materials, our involvement helps ensure marketing activity supports the business's wider priorities.
A flexible, knowledgeable marketing partner
Our three-year relationship provides Crediton Milling with ongoing access to additional marketing expertise and resource, without needing to expand its permanent team.
The Outcome
Our work with Crediton Milling demonstrates how combining strategic direction with practical marketing support can help an established agricultural business make better use of its marketing resources.
It's not simply about doing more marketing. It's about knowing what to focus on, communicating what makes the business different and making every activity work towards a clearer purpose.
