We live in a world of emails, video calls, social media and automation. Digital marketing has made it easier than ever to "connect". However, in person connection, still plays a vital role in building trust, credibility and long-term relationships, especially for service-based businesses. Digital Connects. Face-to-Face Builds Confidence. Online channels are brilliant for visibility and consistency. But when it comes to belief, buy-in and human trust, in-person interaction often does what...

At Building Brands, we asked a simple question: "If you could buy yourself one extra hour a week, how would you spend it?" The answers came quickly and very few were about business. People talked about: Getting out for a walk or exercise Spending more time with family Catching up with friends Switching off properly Or, quite honestly, just getting more sleep What struck us wasn’t just how varied the answers were, it was how little time people felt they had for themselves. And for many...

You can’t unbox expertise. You can’t photograph reassurance. And you can’t place trust neatly in a package. People: The Humans Behind the Service When someone buys a service, they’re buying into a relationship. People want to know who they’ll be working with, who’s behind the decisions, and whether they can trust them to deliver. This doesn’t mean personal oversharing , it simply means being visible and approachable. Introducing your team, sharing your expertise, and showing the way you think...